Top News
Today in History for September 24th  ||   Assam BJP leaders joins protest over dropping of five documents for filing claims in NRC updating process  ||   Robert Mueller is playing a long game on the Russia investigation, and it's paying off  ||   'We're in the 4th quarter': Comey says Mueller probe is almost done  ||   Hear the story of Chicago residents fighting against mountain of debris dumped near homes  ||   Andhra Pradesh gets 1st rank in Ease of Living Index under AMRUT  ||   Comedian Kevin Hart curates a tiny home for Booking.com  ||   Govt 'ready to talk to everyone' over Kashmir issue: Rajnath Singh  ||   Photos: A tiny house with a big "Hart"  ||   Ways to spot hidden cameras in your Airbnb rental  ||   Sanjiv Bhatt not allowed to move court, says his wife; SC terms allegations serious  ||   What we know about Deborah Ramirez, the second woman to accuse Kavanaugh of sexual assault  ||   NCAA 1-130 Re-Rank: Texas takes giant leap into top 25 after consecutive wins  ||   Man sentenced to 20 years in prison for stealing $600 in cigarettes  ||   SiriusXM to buy Pandora streaming radio service for $3.5 billion  ||   Hit-and-run driver kills good Samaritan in Florida. Then, steals his car.  ||   Disney changes 'Wreck-It Ralph 2' after complaints about a black princess' light skin  ||   Bill Cosby sentencing: What to expect this week and why this won't be the end of the story  ||   NHL players survey: Moderate to strong concerns about concussions  ||   NFL Week 3 winners, losers: Patriots facing serious problems after loss to Lions  ||            

Build-a-Bear shuts down single-day 'Pay Your Age' sale: It was so successful, it failed  2 Months ago

Source:   USA Today  

Build-a-Bear's one day sale was so successful it was shut down — in some places, just hours after it began.

"We have closed lines in our U.S. and Canada stores."

The message went out about 11:30 a.m. EDT. 

Before the stores opened in the U.S., the long lines caused the company to publish a notice on social media that it would limit the number of people who could take advantage of the deal due to safety concerns. 

When the deal was announced Monday, parents were overjoyed at the opportunity to walk in  and pick out a plush toy for the cost of their child's age.  (A typical bear costs between $10-$25 plus the cost of accessories.) 

That excitement turned to disappointment Thursday as eager children were turned away.

Livid parents took to social media in the U.S. and the U.K. to rage. 

'Overwhelming and unprecendented'

Lines stretched outside Build-a-Bear stores with parents reporting waiting up to six hours to buy a plush toy, according to some social media reports. 

Build-a-Bear representatives told All the Moms  that the response to the promotion was  "overwhelming and unprecedented."  

"The response to our Pay Your Age Day event has been overwhelming and unprecedented in our 21-year history, and the safety of our Guests and associates is our top priority."

The company said it is "working to address the situation" and "will reach out directly to our valued guests as soon as possible."

To earn the Pay Your Age promotion, adults had to enroll in the free Build-a-Bear Bonus Club rewards program and provide an email address.

Build-a-Bear is expected to contact customers through their email.

MORE: Shut out of Build-a-Bear Pay Your Age Day? Try this birthday month deal instead.

Follow us on Facebook and Twitter.

More News
About Us Terms & Conditions Disclaimer
Advertise Contact
register and win

NRIS.COM is one of the premier NRI website that provides a range of resourceful services to Indian expats residing in the USA. Visiting the site you will find comprehensive information related to restaurants, casinos, pubs, temples, carpool, movies, education, real estate, and forums. The simple and easy to navigate format allows NRIs to gain information within a fraction of a second. Moreover, advertising through its column of Indian free classifieds in USA allow businesses to improve visibility of their brand.

ND NRI's Chat (0 Users Online)